I find it really funny how the recent trend in food marketing has made its way into engineering schools.
It used to be, "Grilled Cheese.... $2.99". Now you see things things like "Grilled Panini with New York Artisan Cheddar....$3.99". I can't blame the restaurateurs - there's
plenty of research to back up this new labeling trend.
But I find it entertaining to see this branding happening more frequently at engineering schools. It used to be "State University School of Engineering", now it's, "The Piggy M. and Kermit T. Frog School of Engineering and Applied Sciences", followed in tiny letters, almost as an after thought - "
At State University".
I'm most amused by the insane amount of words on the business cards of people with endowed professorships and prestigious society memberships who work in a named schools of engineering in differently named buildings. Their cards look like this:
Dr. Abby Cadabby
The Monster Cookie Company Professor of Computing
Muppet Academy of Engineering Fellow
The Kermit T. and Piggy M. Frog School of Engineering and Applied Science
The Bert and Ernie Building
101 Sesame Street
(etc.)
I suppose I should only be amused in a sad sort of way, because what I suspect all of these named things mean is that public support for universities and research is so dismal that people have to take money from any source they can.
Nonetheless, when I see things like this I usually think something silly like, "... and french fries and a side salad, please."
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