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I'm floored.
I usually read Jimmy's cluttered-with-ads blog in my feed reader, so am not normally subjected to the sponsors, etc. But I went to his site directly this past week and lo and behold, Jimnatius Mooreilly has a new sponsor. The promo image is shown at right. At first I thought, this looks like a supplement, so eh? So what if it apparently isn't working for Jimmy Moore, who no doubt was given free product to evaluate, at least it's just a supplement containing all of those micronutrients we know deficiencies in cause obesity. Hypocritical, yes, but not tragically so.
And then I clicked the link ... The manufacturer's site is HERE, and the specific product link is HERE. It's a meal replacement shake. That's right. A meal replacement shake. Is it Primal Fuel? Bwa ha ha. Not even close.
For $35-40 (-10% LLVLC discount) you get 21 servings of this shake. Let's forget the claims made for a moment, and look at this product. That's a pretty pricey 168 calories. At 37% fat, that's way too low for proper LC! Only 2g saturated fat per serving and 4g total. That's like only a teaspoon!! Below is the nutritional information and ingredients:
